Lester Wunderman is chairman emeritus and founder of Wunderman, which he launched in In , he identified, named, and defined. Lester Wunderman, “the father of direct marketing” and quite possibly the smartest “The objective is to be relevant, not to be personal, Wunderman says. Lester Wunderman’s autobiography, Being Direct: Making Advertising Pay, is now available in eBook form and can be purchased for Amazon Kindle, Barnes.
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Preview — Being Direct by Lester Wunderman. Lester Wunderman created the business known as direct marketing.
Being Direct : Making Advertising Pay Direct
He conceived and refined its basic strategies, and he gave it a name. This is his own story, in his own words, of how he did it — Lester Wunderman created the business known as direct marketing. This is his own story, in his own words, of how he did it — how he sold everything from roses to Ford cars, from credit cards to coffee, using the direct marketing techniques he and his agency created; how he showed Time, Inc.
Wunderman’s intimate first-person account provides a business road map to the future. Hardcoverpages. To see what your friends thought of this book, please sign up. To ask other readers questions about Being Directplease sign up.
Lester Wunderman: Being Direct on Marketing – ClickZ
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