Case study on ITC e-Choupal. 1. What is the innovation of the e-Choupal? e- Choupals provides the use of internet to connect different farmers with large firms . This case study is part of a research project that sought to analyse how different telecentre models approach development on the ground, proceeding to. ITC’s e-Choupal: A case study on. Rural Marketing Initiative. Management Case. Prof. Rajesh Panda. Deputy Director, Associate Professor, SIBM, Pune. E-mail.
| Author: | Guran Mojas |
| Country: | Brunei Darussalam |
| Language: | English (Spanish) |
| Genre: | Photos |
| Published (Last): | 26 December 2012 |
| Pages: | 429 |
| PDF File Size: | 5.67 Mb |
| ePub File Size: | 5.72 Mb |
| ISBN: | 373-2-57975-642-3 |
| Downloads: | 57470 |
| Price: | Free* [*Free Regsitration Required] |
| Uploader: | Goltisida |
A Quiet Digital Revolution In the technologically advanced global business environment of the 21st century, e-business and e-commerce initiatives have become quite popular.
How ITC e-Choupal Connects Corporate Giants, Farmers & Consumers
ITSY click on the button below, and select the case from the list of available cases: The intermediaries were not removed from the value-chain, instead they were made as samyojaks coordinators who assist ITC in setting up new e-choupals. Privacy Policy Designed by Smitinfotech.
Web-enabled real time data on crop prices provide the farmer with the market prices for their produce. Kiler Questions Who could create more value with our customer base than we can? All this became possible due to the innovative and revolutionizing concept of ‘e-choupal 1 ‘, introduced by one of India’s leading agribusiness and consumer product companies, the tobacco to hotels major, ITC. A farmer can visit the kiosk and show a sample of his produce to the sanchalak, who gives him a quote.
What Connects a Corporate Giant, Farmers and We the Consumer? Meet ITC e-Choupal
E-choupals are much more than internet kiosks. The concept of eChoupal was introduced in June as an initiative to improve the supply chain by linking directly with farmers for procurement.
There is a strategic element to this initiative. This can be exchanged for other ITC products.
The New Plastics Economy is an ambitious, three-year initiative to build momentum towards a plastics system that works. A typical village in India may not have even the srudy amenities such as electricity, telephones and transport facilities.
There are direct advantages for ITC too. Chat with us Please leave your feedback. Partners The Team Mission Milestones. Acse, inthis very group of illiterate and ignorant farmers could be seen conducting e-commerce transactions with great ease.
Products like clay water bottles, sustainable bamboo products, wallets from used tyres and so on. Farmers are under no compulsion to sell to the company and can choose to chiupal their produce cchoupal.
The evolved model will cater to the new generation of agri- entrepreneurs and agrarian start-ups dealing with a wide array of services from hyper-local weather forecasts to support systems for precision agriculture; from sensors for smart irrigation to drones for crop-health monitoring; from image processing for disease recognition to predictive analytics for epidemic management; from next-gen farm management to online consumer outreach directly.
By helping these enterprises we aim to make the world better – better for us, for our community and for the environment.
Includes an advisory and knowledge exchange function to help farmer’s manage risks. Follow us facebook twitter instagram youtube. This also provided indirect benefits to the company reducing the risk in several areas of the supply chain eChoupal also provided ITC with an effective marketing vehicle. The e-choupal initiative aimed at networking the villages via the Internet and procuring agricultural products from the farmers for export purposes.
See related case studies. Case Study Volumes Collection. Trading is supported with farm inputs and outputs available to purchase.
The online festival of ideas that asks: Visit us on Facebook to stay updated with the latest positive stories! E-Choupal also includes weather forecasting, and a studt exchange feature which enables farmers to share advice on managing risks like soil contamination or salinity.
To the uninitiated, an ITC e-Choupal is an internet kiosk in the home of a fellow villager. Maersk Line Using Product Passports to improve the recovery and reuse of shipping steel. Popular searches what is a circular economy CE make fashion circular plastics circular economy publications china report circular economy diagram dif circular economy case studies.
What if we could redesign everything? This system caes gives the company traceability of its key agri-inputs for manufacturing its popular brand of consumer food products. Upon accessing e-Choupal, Indian farmers have an unprecedented volume and range of resources at their fingertips. Pricing information positions farmers to exploit trends and time their sales to get the best price. Helping farmers make better decisions To address this, ITC launched e-Choupal, an accessible online platform that empowers farmers through access to information.
Starting with just chouapl e-choupals in JuneITC had managed to establish 1, e-choupal centers in approximately chou;al, villages in India by December It was also designed to play the role of a social gathering place, for the exchange of information as well as a place for e-commerce transactions. These particularly small enterprises lack access to markets and hence do not have predictable income and growth 3. Infour million farmers used the service via 6, e-Choupal access points spread over 40, villages in 11 states.
Soya farmers learned how to apply scientific farming practices to reduce seed use from kg per acre to Discover our other sites Choupaal action-oriented set of methods, mindsets chouapl thought starters to help innovators design circular solutions that are fit for the future. The go-to online location for news and insight on the circular economy and related subjects.